Category Lead

Dyson

Paris, France
Category growth opportunities analysis
Competitive and market analysis
Marketing plan development and execution
Drive commercial success by understanding the market, consumer, influencers, competitors, and retail customers in the category

Job Summary

  • Drive commercial success by understanding the market, consumer, influencers, competitors, and retail customers in the category.
  • Develop and execute marketing plans in the category to drive sales growth, market share and improve brand image.
  • Manage category Brand Building Investment (BBI) working closely with Head of Marketing and other budget holders.

Matching Summary

Drive commercial success by understanding the market, consumer, influencers, competitors, and retail customers in the category.

Skills & Requirements

Must-have

  • Category growth opportunities analysis
  • Competitive and market analysis
  • Marketing plan development and execution
  • Go-to-market strategy development
  • Campaign development and asset adaptation
  • Business indicator analysis (KPIs)
  • Brand Building Investment management

Nice-to-have

  • Creative strategy development
  • Collaborative team player
  • Relationship building skills
  • Adaptability to changing pace
  • Work well under pressure

Key Requirements

  • Four years of experience in product or brand marketing
  • Bac+5 in Marketing
  • Experience managing campaigns
  • Solid knowledge of traditional and digital media
  • Commercial acumen
  • Ability to use creativity
  • Excellent relationship-building skills
  • Manage multiple complex projects simultaneously
  • Analytical mind
  • Proficiency in Microsoft Office (Excel)
  • Fluency in English (B2 minimum)
  • Fluency in French

Work Rights

Not specified

Tailored Resume

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