The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships
Job Summary
The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships.
Key responsibilities include managing and optimizing multi-channel communication campaigns, segmenting databases based on customer behavior, and analyzing performance metrics to propose continuous improvements.
The role requires applying current marketing trends to client projects, developing strategic transformation plans, and building trust-based, long-term relationships with key client contacts.
Matching Summary
The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships.
Skills & Requirements
Must-have
CRM strategy design and execution
Multi-channel campaign management
Audience segmentation
CRM and marketing automation platforms
Data analysis and reporting
Customer journey optimization
Nice-to-have
Building long-term client relationships
Understanding diverse industry marketing
Applying current marketing trends
Collaborating with internal teams
Identifying key data points and metrics
Key Requirements
3 years of experience in CRM, relational marketing, or marketing automation
Experience in an agency setting
Knowledge of CRM and automation tools
Basic SQL, data analysis, or dashboard knowledge
Experience with loyalty strategies and customer experience