Digital Media Strategist

LIN Television Corporation

New York, NY, USA
Base: $55,000 - $64,000; benefits: medical, dental...
Hybrid
Digital campaign lifecycle management
Presales media strategy and planning
Programmatic, social, and sem advertising
The Digital Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities

Job Summary

  • The Digital Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities.
  • Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process.
  • Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.

Matching Summary

The Digital Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities.

Salary

Base: $55,000 - $64,000; Benefits: Medical, Dental, Vision, 401K match, Paid Parental Leave, Vacation

Skills & Requirements

Must-have

  • Digital campaign lifecycle management
  • Presales media strategy and planning
  • Programmatic, social, and SEM advertising
  • Client communication and presentations
  • Develop and implement media strategies
  • Manage media plans and budgets

Nice-to-have

  • Lead generation/CPA experience
  • ROAS reporting experience
  • Thought leadership on industry trends

Key Requirements

  • 2-3 years experience in digital advertising
  • Digital media planning experience
  • Strong media math skills
  • Excel proficiency
  • Knowledge of programmatic, social, SEM
  • Fluency in DSPs, Google Ads, social platforms

Work Rights

Not specified

Tailored Resume

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