Director, Marketing

Prudential

Multiple Locations, US
Base: $147,100.00 to $220,700.00; bonus/equity: ye...
D2c marketing expertise
Data-driven personalization
Omni-channel marketing strategies
The Marketing Director will lead strategic initiatives that optimize performance through test-and-learn and deliver measurable results in support of evolving business goals

Job Summary

  • The Marketing Director will lead strategic initiatives that optimize performance through test-and-learn and deliver measurable results in support of evolving business goals.
  • The role requires a strong background in D2C marketing, with expertise in creating highly personalized data-driven approaches across direct mail, email, and digital channels.
  • Prudential offers a competitive compensation package including market competitive base salaries with yearly bonus potential, comprehensive benefits, and wellness programs.

Matching Summary

The Marketing Director will lead strategic initiatives that optimize performance through test-and-learn and deliver measurable results in support of evolving business goals.

Salary

Base: $147,100.00 to $220,700.00; Bonus/Equity: yearly bonus potential; Benefits: Medical, dental, vision, life insurance, disability insurance, PTO, 401(k) plan with company match, pension plan, wellness programs, education benefit, ESPP

Skills & Requirements

Must-have

  • D2C marketing expertise
  • data-driven personalization
  • omni-channel marketing strategies
  • market trend analysis
  • marketing plan execution

Nice-to-have

  • highly regulated industry experience
  • analytics tools and reporting platforms
  • CRM-enabled journeys
  • CX and journey mapping

Key Requirements

  • 10+ years developing D2C/direct marketing strategies
  • Bachelor’s degree
  • Proven ability to use research and data
  • Experience partnering with internal and external stakeholders
  • Demonstrated ability to drive acquisition and retention outcomes

Work Rights

Not specified

Tailored Resume

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