Manager Digital Marketing Douyin

adidas AG

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Douyin & red content strategy
Ecommerce digital marketing
Manage dp agency
Douyin & Red play a key strategic role in accelerating our digital brand social eCommerce strategy in China

Job Summary

  • Douyin & Red play a key strategic role in accelerating our digital brand social eCommerce strategy in China.
  • Manage DP agency, develop and execute Marketing working budget plan to create high quality Douyin and Red content but under brand direction to drive organic traffic, provide high quality content to support paid traffic and drive content generate sales(小黄车), such as short videos.
  • Consistently communicate with Douyin & Red platform marketing team, to understand most update content strategy from platforms side.

Matching Summary

Douyin & Red play a key strategic role in accelerating our digital brand social eCommerce strategy in China.

Skills & Requirements

Must-have

  • Douyin & Red content strategy
  • eCommerce digital marketing
  • manage DP agency
  • develop marketing budget plan
  • drive organic traffic
  • content generate sales

Nice-to-have

  • passionate about new things
  • results-driven
  • problem-solving abilities
  • process focused

Key Requirements

  • Bachelor or Master’s degree
  • at least 3 years in eCom business
  • At least 6 years marketing experience
  • eCom experience is preferred
  • Strong experience in working with platforms

Work Rights

Not specified

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