Head of Digital Strategy & Execution, Wealth Marketing, Director

Citigroup

New York, New York, United States
Base: $170,000.00 - $300,000.00; bonus/equity: dis...
Hybrid
15+ years digital marketing experience
Global matrixed organization leadership
Wealth management or financial services background
This role defines the future of Citi Wealth's digital presence across all channels including client and advisor platforms

Job Summary

  • This role defines the future of Citi Wealth's digital presence across all channels including client and advisor platforms.
  • The successful candidate will lead a global roadmap integrating performance marketing, analytics, and UX to drive measurable engagement.
  • Citi offers competitive benefits including medical coverage, 401(k), and paid time off packages alongside a salary range of $170,000 to $300,000.

Matching Summary

This role defines the future of Citi Wealth's digital presence across all channels including client and advisor platforms.

Salary

Base: $170,000.00 - $300,000.00; Bonus/Equity: Discretionary and formulaic incentive and retention awards available; Benefits: Medical, dental, vision, 401(k), life insurance, wellness programs, and paid time off

Skills & Requirements

Must-have

  • 15+ years digital marketing experience
  • Global matrixed organization leadership
  • Wealth management or financial services background
  • Enterprise martech platform expertise
  • UX/UI and content strategy proficiency
  • Digital governance and compliance knowledge

Nice-to-have

  • Thought leadership in digital innovation
  • Cross-cultural team collaboration skills
  • Experience with Adobe or Salesforce Marketing Cloud
  • Strategic vision for scalable execution
  • Ability to influence senior stakeholders

Key Requirements

  • Bachelor's degree required; Master's preferred
  • 15+ years of relevant experience
  • Proven track record in digital transformation
  • Hands-on experience with enterprise marketing tools

Work Rights

Not specified

Tailored Resume

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