Digital Media And Marketing Specialist

adminit.usc.edu

Los Angeles, California, United States
Base: $81,868 - $95,000 annually; bonus/equity: no...
Hybrid
Salesforce marketing cloud pardot experience
Paid social media campaign management
Email drip campaign implementation
The candidate will report to the Digital Media and Marketing Manager to implement organic and paid marketing strategies for USC Price degree programs

Job Summary

  • The candidate will report to the Digital Media and Marketing Manager to implement organic and paid marketing strategies for USC Price degree programs.
  • This role requires managing Salesforce Marketing Cloud (Pardot) Engagement Studio campaigns and paid platforms like LinkedIn, Meta, and Reddit to generate leads.
  • The position offers a hybrid work arrangement requiring two days on campus per week and involves collaborating closely with the Office of Admissions.

Matching Summary

The candidate will report to the Digital Media and Marketing Manager to implement organic and paid marketing strategies for USC Price degree programs.

Salary

Base: $81,868 - $95,000 annually; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud Pardot experience
  • Paid social media campaign management
  • Email drip campaign implementation
  • SEO and AIO content strategy
  • Analytics and KPI reporting skills

Nice-to-have

  • University admissions marketing experience
  • Collaborative team player with independent work ability
  • Strong presentation and organizational skills
  • Experience with Large Language Model optimization
  • Commitment to USC's Unifying Values

Key Requirements

  • Bachelor's degree required
  • 3 years minimum experience
  • Experience with Pardot Engagement Studio
  • Experience building paid digital campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter