Define customer objectives, analyze customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention
Job Summary
Define customer objectives, analyze customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.
Develop and implement a comprehensive CRM strategy, including marketing automation processes, customer needs assessment, and segmentation to tailor marketing activity.
Shape and improve the end‑to‑end customer experience across all touchpoints, working closely with Product, Digital, Marketing, Segments, and Propositions teams to drive measurable, data‑led improvements.
Matching Summary
Define customer objectives, analyze customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.
Skills & Requirements
Must-have
CRM strategy development
Marketing automation implementation
Customer needs assessment
Customer segmentation
Customer communication design
Stakeholder management
Strategic thinking
Nice-to-have
Customer mindset and centricity
Cross-functional collaboration
Financial Services experience
Lifecycle-driven industries
Risk and controls management
Change and transformation
Key Requirements
Experience with stakeholder management
Experience with strategic thinking
Experience with customer mindset
Experience with cross-functional collaboration
Experience in Financial Services, Telecom, or similar