Director Of Brand And Market Engagement

THE ICONIC

Sydney, NSW, Australia
On-site
Own brand strategy end-to-end
Connect brand investment to revenue
Lead high-performance creative engine
This senior leadership role involves owning the full brand ecosystem from masterbrand strategy to commercial outcomes

Job Summary

  • This senior leadership role involves owning the full brand ecosystem from masterbrand strategy to commercial outcomes.
  • The successful candidate will lead a high-performance creative team while partnering with CRM and Performance groups to drive customer acquisition and lifetime value.
  • THE ICONIC offers flexible working models, learning opportunities, parental leave programs, and employee wellbeing benefits.

Matching Summary

This senior leadership role involves owning the full brand ecosystem from masterbrand strategy to commercial outcomes.

Skills & Requirements

Must-have

  • Own brand strategy end-to-end
  • Connect brand investment to revenue
  • Lead high-performance creative engine
  • Partner with CRM and Performance teams
  • Transform sponsorships into acquisition channels

Nice-to-have

  • AI-enabled production experience
  • Strong stakeholder leadership skills
  • Cultural intelligence in branding
  • Systems thinking for growth
  • Balancing instinct with data

Key Requirements

  • Proven track record in brand leadership
  • Experience leading content and creative teams
  • Ownership of brand P&L or budget
  • Demonstrated commercial accountability to revenue

Work Rights

Not specified

Tailored Resume

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