Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $204,700 usd; bonus/equity: e...
Fully remote
Pipeline contribution targets
Multi-channel integrated demand programs
End-to-end ownership of webinars
The Global COE Marketing team drives demand generation strategy across all regions — AMER, EMEA, and APJ — fueling qualified pipeline that directly supports revenue growth

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions — AMER, EMEA, and APJ — fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

The Global COE Marketing team drives demand generation strategy across all regions — AMER, EMEA, and APJ — fueling qualified pipeline that directly supports revenue growth.

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: Eligible for bonus plan or commission/bonus and annual stock grants; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • pipeline contribution targets
  • multi-channel integrated demand programs
  • end-to-end ownership of webinars
  • campaign performance data optimization
  • content syndication
  • ABX

Nice-to-have

  • sun-drenched optimism
  • courageous collaborators
  • genuine care
  • curious minds
  • bold ideas

Key Requirements

  • 8+ years demand generation and campaign strategy
  • 8+ years revenue tracking
  • MQL-to-pipeline conversion reporting
  • structured planning 8-12 weeks out
  • campaign execution and data hygiene
  • strategic planning aligned to business priorities

Work Rights

Not specified

Tailored Resume

Cover Letter