Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem
Job Summary
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
Build and evolve methodologies for media measurement, including benchmarks, high-value behaviors, media quality, conversion, and budget / investment modeling.
Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.
Matching Summary
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
Skills & Requirements
Must-have
paid media performance analysis
develop measurement frameworks
synthesize cross-channel analytics
deliver actionable insights
digital analytics platforms expertise
SQL proficiency for data management
Nice-to-have
creative measurement experience
brand equity analysis
demand space activation
Python for data analysis
Azure and Databricks familiarity
Key Requirements
6+ years in media strategy, marketing analytics, MMM, attribution modeling, or performance measurement
Bachelor’s degree in Marketing, Business Analytics, Communications, or related field
Experience creating and managing dashboards in Power BI
Experience working with media and creative agencies