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Cepheid is seeking a Marketing Director for U.S. Systems and Connectivity to lead marketing strategies for their GeneXpert platforms. The ideal candidate will have a strong background in healthcare marketing, particularly in diagnostics and medtech, with a focus on product launches and connectivity solutions.
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Job Summary
Lead the marketing strategy for Cepheid’s GeneXpert® instrument platforms and connectivity solutions across the U.S., driving adoption, lifecycle growth, and market leadership.
Collaborate closely with Global Product Management, Sales, Medical Affairs, Value & Access, Regulatory, and IT teams to ensure offerings meet customer needs and deliver measurable value.
Equip Sales with tools and training, deliver educational programs, and build relationships with healthcare IT, lab directors, and key opinion leaders.
Matching Summary
Match Score: 75
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Cepheid is seeking a Marketing Director for U.S. Systems and Connectivity to lead marketing strategies for their GeneXpert platforms. The ideal candidate will have a strong background in healthcare marketing, particularly in diagnostics and medtech, with a focus on product launches and connectivity solutions.
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Salary
Base: $166,000 - $200,000; Bonus/Equity: Bonus/incentive pay eligible; Benefits: Comprehensive package including paid time off, medical/dental/vision insurance and 401(k)
Skills & Requirements
Must-have
GeneXpert instrument platforms
connectivity solutions
LIS/EHR integration standards
FDA cybersecurity guidance
Nice-to-have
value-based selling
U.S. healthcare market dynamics
continuous improvement culture
Key Requirements
Bachelor’s degree with 12+ years or Master’s with 8+ years in relevant marketing roles
Proven success in product launches and go-to-market strategies
Working knowledge of LIS/EHR integration standards (HL7, FHIR)