(junior-) Shopper Insights & Marketing Manager (m/w/d)

Gerolsteiner Brunnen GmbH

Gerolstein, Germany
On-site
3+ years experience in consumer insights
Fmcg environment experience preferred
Proficiency with nielseniq discover
Gerolsteiner Brunnen GmbH is seeking a junior Shopper Insights & Marketing Manager responsible for planning and conducting market research analyses in collaboration with external partners. The ideal candidate should have a background in consumer psychology or market research, along with at least three years of relevant experience, particularly in the FMCG sector

Job Summary

  • You will be responsible for planning and steering market research analyses and studies in collaboration with external service providers.
  • The role involves analyzing consumer and buyer behavior to derive actionable insights and identify growth potentials beyond simple reporting.
  • This position offers the flexibility to work either part-time (starting at 25 hours/week) or full-time.

Matching Summary

Match Score: 75

Gerolsteiner Brunnen GmbH is seeking a junior Shopper Insights & Marketing Manager responsible for planning and conducting market research analyses in collaboration with external partners. The ideal candidate should have a background in consumer psychology or market research, along with at least three years of relevant experience, particularly in the FMCG sector.

Skills & Requirements

Must-have

  • 3+ years experience in Consumer Insights
  • FMCG environment experience preferred
  • Proficiency with NielsenIQ Discover
  • Experience with YouGov SimIT tools
  • Strong analytical and strategic thinking skills

Nice-to-have

  • High social competence and communication skills
  • Teamwork and cross-functional collaboration
  • Advanced MS Office application skills
  • Experience with internal strategy development projects

Key Requirements

  • Completed degree in Business Administration with focus on Consumer Psychology, Market Research, or Marketing Research
  • Minimum three years of professional experience in Consumer or Shopper Insights, Business Intelligence, or Data Analytics
  • Routined use of MS Office applications

Work Rights

Not specified

Tailored Resume

Cover Letter