Group Product Director, Patient Marketing, Bladder Cancer
Johnson & Johnson
Horsham, Pennsylvania, United States
Patient marketing strategy
Bladder cancer market
Patient voice activation
The Group Product Director will lead all aspects of Patient Marketing & Strategy for the INLEXZO™ brand in the U.S. Bladder Cancer market, focusing on patient, caregiver, and patient care team audiences
Job Summary
The Group Product Director will lead all aspects of Patient Marketing & Strategy for the INLEXZO™ brand in the U.S. Bladder Cancer market, focusing on patient, caregiver, and patient care team audiences.
Responsibilities include developing and executing patient education strategies, leading integrated DTP/DTC campaigns, managing consumer/patient agencies, and partnering with advocacy and PR/Communications teams.
This role requires strong leadership presence, influencing without authority, detailed orientation, excellent strategic thinking, and extensive interaction with multiple stakeholders.
Matching Summary
The Group Product Director will lead all aspects of Patient Marketing & Strategy for the INLEXZO™ brand in the U.S. Bladder Cancer market, focusing on patient, caregiver, and patient care team audiences.
Skills & Requirements
Must-have
Patient Marketing Strategy
Bladder Cancer Market
Patient Voice Activation
DTP/DTC Campaign Development
Agency Management
Budget Management
Nice-to-have
Agile Leadership
Customer Centricity
Data-Driven Decision Making
Inclusive Leadership
Stakeholder Management
Key Requirements
Bachelor's degree required
Minimum 8 years business experience
Minimum 5 years in-line marketing, sales, or sales management
People Leadership Experience Required
Demonstrated ability to partner with agencies/vendors
Demonstrated ability to manage multiple demands and priorities