Senior Data Scientist

dentsu

Toronto, Canada
$90k-$105k ph
On-site
Marketing mix modeling (mmm)
Statistical and econometric models
Sql, python, and/or r proficiency
Collaborate with the project lead to understand client objectives and design robust statistical and econometric attribution models

Job Summary

  • Collaborate with the project lead to understand client objectives and design robust statistical and econometric attribution models.
  • Develop, validate, and refine statistical and econometric models, including Marketing Mix Models, to measure marketing effectiveness across channels.
  • Communicate technical concepts effectively to both technical and non-technical stakeholders through clear storytelling, visualizations, and presentations.

Matching Summary

Collaborate with the project lead to understand client objectives and design robust statistical and econometric attribution models.

Salary

$90k-$105k

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • Statistical and econometric models
  • SQL, Python, and/or R proficiency
  • Cloud platforms (AWS, GCP, Azure)
  • Marketing and media analytics experience

Nice-to-have

  • Open-source MMM frameworks
  • Advanced machine learning techniques
  • Experiment design (A/B testing, geo-lift)

Key Requirements

  • 5 years of hands-on experience building MMM
  • Proficient in SQL, Python, and/or R
  • Strong knowledge of statistical methods
  • Proficient with data visualization tools
  • Proficient with cloud platforms
  • Well versed in marketing and media analytics
  • Strong problem-solving skills
  • Excellent communication and presentation skills
  • Experience in project management

Work Rights

Not specified

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