Gerente De Cmo - Planejamento & Performance

Diageo PLC

Sao Paulo, Brazil
Customer marketing operations (cmo)
Shopper marketing
Ibp cycle analysis
Lead the end-to-end measurement of CMO initiatives, ensuring direct connection between brand executions and IBP processes

Job Summary

  • Lead the end-to-end measurement of CMO initiatives, ensuring direct connection between brand executions and IBP processes.
  • Act as the focal point for BTL tools analysis, evolution, and prioritization to maximize effectiveness across sales channels.
  • Ensure the rhythm of action implementation, managing risks and dependencies to drive commercial performance and shopper experience.

Matching Summary

Lead the end-to-end measurement of CMO initiatives, ensuring direct connection between brand executions and IBP processes.

Skills & Requirements

Must-have

  • Customer Marketing Operations (CMO)
  • Shopper Marketing
  • IBP cycle analysis
  • Catalyst platform governance
  • Calendar of Actions (M&E)
  • Execution rhythm and discipline
  • Pulse dashboard management

Nice-to-have

  • Data-driven decision making
  • Cross-functional collaboration
  • Continuous process improvement
  • Brand execution consistency

Key Requirements

  • University degree completed
  • Experience in commercial performance planning and tracking
  • Strong data analysis and KPI interpretation skills
  • Proficiency in dashboards and analytical tools
  • Knowledge of Customer/Shopper Marketing, Trade Marketing, or BTL
  • Experience managing action calendars and execution control
  • Experience with process governance and resource optimization
  • Familiarity with performance tools, CRM, or BI platforms
  • Advanced English proficiency

Work Rights

Not specified

Tailored Resume

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