Marketing And Sales Research Director

Nexstar Media Group

Wilkes-Barre, Pennsylvania, United States
Fully remote
Oversee audience measurements
Analyze research information
Provide valuable research data
The position will oversee audience measurements for both the broadcast and digital platforms

Job Summary

  • The position will oversee audience measurements for both the broadcast and digital platforms.
  • Provide valuable research data to Sales, News and Promotions departments, including compiling and distributing relevant ratings, trends and analysis.
  • Create compelling presentations that reinforce the marketing power of all the stations' media platforms and enter audience data in WOMS for local/syndicated programming.

Matching Summary

The position will oversee audience measurements for both the broadcast and digital platforms.

Skills & Requirements

Must-have

  • Oversee audience measurements
  • Analyze research information
  • Provide valuable research data
  • Create compelling presentations
  • Manage local digital campaign operations

Nice-to-have

  • Active participant in station activities
  • Reinforce marketing power of platforms

Key Requirements

  • Bachelor’s Degree or equivalent experience (3 years)
  • 2-3 years of media research experience
  • Knowledgeable about media related software
  • Highly proficient in all Microsoft Office products

Work Rights

Not specified

Tailored Resume

Cover Letter