Director, Brand And Creative Strategy

Gemological Institute of America (GIA)

Carlsbad, California, US
Base: $150-170k; bonus/equity: not specified; bene...
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Brand storytelling and messaging
Content and messaging strategy
B2b, b2c, and b2b2c content
** The Gemological Institute of America (GIA) is seeking a Director of Brand and Creative Strategy to enhance its global brand narrative through innovative storytelling and strategic content development. The ideal candidate will possess extensive experience in brand management and leadership, particularly in a B2B and B2C context, and will be expected to mentor a creative team while driving measurable marketing campaigns. **

Job Summary

  • GIA is seeking a visionary Director of Brand Creative and Strategy to drive powerful storytelling and shape the future of our global brand.
  • This role requires a highly skilled and experienced creative brand strategist to lead and oversee GIA’s global brand image.
  • The ideal candidate must have experience leading the strategy for development of creative content and have brand-building experience as well as exceptional communication and leadership skills.

Matching Summary

Match Score: 75

** The Gemological Institute of America (GIA) is seeking a Director of Brand and Creative Strategy to enhance its global brand narrative through innovative storytelling and strategic content development. The ideal candidate will possess extensive experience in brand management and leadership, particularly in a B2B and B2C context, and will be expected to mentor a creative team while driving measurable marketing campaigns. **

Salary

Base: $150-170K; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Brand storytelling and messaging
  • Content and messaging strategy
  • B2B, B2C, and B2B2C content
  • Brand guardian for GIA
  • Creative asset and campaign development
  • Team leadership and mentorship

Nice-to-have

  • Agent of change for brand creative
  • Highly responsive brand marketing partner
  • Seamless and consistent brand image
  • Holistic customer-centric solutions

Key Requirements

  • 15+ years experience in brand management
  • 10+ years experience managing staff
  • Bachelor's degree in marketing or communications or equivalent experience
  • Experience with jewelry, luxury, fashion, or lifestyle brands preferred
  • Understanding of B2B and B2C marketing preferred

Work Rights

Not specified

Tailored Resume

Cover Letter