Trade Marketing Manager

Haleon

Hong Kong
Hybrid
5+ years trade marketing experience in fmcg
New product launch execution at scale
Modern trade and drug store practice knowledge
Haleon is seeking a Trade Marketing Manager in Hong Kong to drive trade marketing strategies and objectives for a range of consumer health products. The ideal candidate will have over five years of FMCG trade marketing experience, strong leadership skills, and a track record of successful product launches

Job Summary

  • The role is responsible for leading local teams to drive category development, optimize profitability, and grow market share for trusted consumer health brands like Sensodyne and Panadol.
  • Candidates must demonstrate proven track records in new product launches and driving large-scale communication campaigns within the trade environment.
  • Haleon fosters an inclusive, agile working culture that values diverse perspectives and aims to deliver better everyday health with humanity.

Matching Summary

Match Score: 85

Haleon is seeking a Trade Marketing Manager in Hong Kong to drive trade marketing strategies and objectives for a range of consumer health products. The ideal candidate will have over five years of FMCG trade marketing experience, strong leadership skills, and a track record of successful product launches.

Skills & Requirements

Must-have

  • 5+ years trade marketing experience in FMCG
  • New product launch execution at scale
  • Modern trade and drug store practice knowledge
  • Strategic and analytical thinking expertise
  • Cross-functional collaboration with sales and logistics

Nice-to-have

  • Outstanding people leadership capabilities
  • Strong internal influence skills
  • Alliance building oriented team player
  • Excellent communicator and active listener
  • Agile working culture adaptation

Key Requirements

  • Bachelor's Degree in Marketing or Business Administration
  • 5+ years of trade marketing experience in FMCG industry
  • Demonstrated strategic and analytical thinking expertise
  • Proven people leadership capabilities
  • Compliance with Consumer healthcare Hong Kong policies

Work Rights

Not specified

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