Manage the brand/therapeutic area by developing and implementing marketing plans to achieve brand objectives and outcomes, including building and managing the P&L of brands/therapeutic area aligned with company objectives
Job Summary
Manage the brand/therapeutic area by developing and implementing marketing plans to achieve brand objectives and outcomes, including building and managing the P&L of brands/therapeutic area aligned with company objectives.
Develop and deploy strategies to achieve business goals, maintain/improve sales, profit, and market share, while overseeing and developing messaging of relevant content to ensure tactical execution ladders up to brand imperatives.
AstraZeneca is investing in Vietnam with a focus on reducing non-communicable diseases, developing local talent, and uplifting biopharmaceutical capabilities, offering a culture that champions diversity, collaboration, and lifelong learning.
Matching Summary
Manage the brand/therapeutic area by developing and implementing marketing plans to achieve brand objectives and outcomes, including building and managing the P&L of brands/therapeutic area aligned with company objectives.
Skills & Requirements
Must-have
Brand strategic and operational plans
Develop and deploy marketing strategies
Oversee and develop messaging content
Execute marketing brand plans
Analyze market research and data
Leverage digital capabilities for customer engagement
Nice-to-have
Passionate, self-motivated, detail-oriented team player