Wealth Omnichannel Campaign Manager - Vice President

Citi Handlowy

Charlotte, North Carolina, United States
Base: $107,120.00 - $160,680.00; bonus/equity: dis...
Direct to consumer marketing
Acquisition campaigns for affluent clients
Performance marketing discipline
Develop and execute acquisition campaigns targeting affluent and high-net-worth clients to drive new-to-bank Wealth customer growth

Job Summary

  • Develop and execute acquisition campaigns targeting affluent and high-net-worth clients to drive new-to-bank Wealth customer growth.
  • Manage multiple high-priority campaigns, focusing on creating compelling new creative experiences/messaging and implementing a test and learn agenda.
  • Track and analyze campaign results, providing updates to senior leadership and cross-functional partners, while assessing risk and ensuring compliance.

Matching Summary

Develop and execute acquisition campaigns targeting affluent and high-net-worth clients to drive new-to-bank Wealth customer growth.

Salary

Base: $107,120.00 - $160,680.00; Bonus/Equity: discretionary and formulaic incentive and retention awards; Benefits: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.

Skills & Requirements

Must-have

  • Direct to consumer marketing
  • Acquisition campaigns for affluent clients
  • Performance marketing discipline
  • Direct mail and digital marketing campaigns
  • Campaign project management
  • Risk assessment and compliance

Nice-to-have

  • Curious self-starter
  • Partner-focused coordination
  • Relationship-building skills
  • Process-oriented mindset

Key Requirements

  • 6-10 years experience
  • Bachelor’s/University degree
  • Prior experience in creative design
  • Prior experience in direct mail
  • Prior experience in digital content development
  • MarTech and project management workflow tool experience preferred

Work Rights

Not specified

Tailored Resume

Cover Letter