The Paid Media Manager will lead the development and execution of display and paid social media programs for the Customer Acquisition team
Job Summary
The Paid Media Manager will lead the development and execution of display and paid social media programs for the Customer Acquisition team.
This role requires managing agency partners, optimizing campaigns on Meta and Google platforms, and ensuring strict adherence to budget and KPIs.
Candidates must possess advanced analytical skills to interpret campaign results and distill key insights for stakeholders while maintaining accurate billing records.
Matching Summary
The Paid Media Manager will lead the development and execution of display and paid social media programs for the Customer Acquisition team.
Skills & Requirements
Must-have
5 years digital marketing experience
Meta and Google ad platforms
Agency and vendor management
Lead generation campaign optimization
Google Analytics and SEMRush proficiency
Nice-to-have
Strategic planning capabilities
Cross-functional collaboration skills
Data-driven decision making
Bing Ads expertise
Tableau visualization skills
Key Requirements
Bachelor's degree in marketing or business
Minimum 5 years digital marketing management experience
Proven track record in Facebook and PPC advertising