The primary purpose of the job is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services to maintain and increase census and inform the community
Job Summary
The primary purpose of the job is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services to maintain and increase census and inform the community.
The role involves maintaining confidentiality of resident care information and ensuring compliance with privacy rules and regulations while providing accurate public information.
The Marketing Director will liaise with families, residents, community leaders, and the media, and participate in community service and civic groups to support the facility’s charitable activities.
Matching Summary
The primary purpose of the job is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services to maintain and increase census and inform the community.
Skills & Requirements
Must-have
Marketing and public relations program management
Policy and procedure development
Community and media relations
Internal communications coordination
Customer satisfaction survey implementation
Confidentiality of resident care information
Nice-to-have
Creative support for resident programs
Participation in community service groups
Emergency public relations management
Interdepartmental collaboration
Positive and calm facility environment
Key Requirements
Bachelor’s Degree or equivalent experience
Five years marketing/public relations healthcare experience