Senior Director, Marketing – New Game Launch

Scopely

Barcelona, Spain
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Marketing vision and strategy for franchise
Global go-to-market strategy for new game
Product positioning and messaging
** Scopely is seeking a Senior Director of Marketing to lead marketing efforts for the Scrabble franchise and a new mobile game title in Barcelona. The ideal candidate will possess significant experience in game marketing and a strategic mindset to develop and execute go-to-market strategies for successful game launches. **

Job Summary

  • This role offers a rare opportunity to shape both the future of an iconic live game and the launch of something entirely new.
  • You will define the go-to-market strategy for a new title from the ground up, while also driving the long-term growth strategy for one of mobile gaming’s most recognizable franchises.
  • We are looking for a strategic, highly analytical, and creatively ambitious leader who can operate as the Head of Marketing for the franchise.

Matching Summary

Match Score: 75

** Scopely is seeking a Senior Director of Marketing to lead marketing efforts for the Scrabble franchise and a new mobile game title in Barcelona. The ideal candidate will possess significant experience in game marketing and a strategic mindset to develop and execute go-to-market strategies for successful game launches. **

Skills & Requirements

Must-have

  • Marketing vision and strategy for franchise
  • Global go-to-market strategy for new game
  • Product positioning and messaging
  • Integrated marketing strategies across player funnel
  • Shaping creative strategy and marketing channels
  • 360 marketing campaigns
  • Voice of the player champion

Nice-to-have

  • Building and nurturing community programs
  • Managing licensor relationships
  • Genuine passion for games
  • Instinct for player engagement

Key Requirements

  • Significant experience in product marketing, game marketing, or growth marketing
  • Proven experience bringing games or digital products to market
  • Strong track record of developing differentiated strategies
  • Experience working across acquisition, activation, retention, community, creator, and lifecycle marketing
  • Deep fluency in game and marketing KPIs
  • Ability to operate at strategic and hands-on levels
  • Excellent organizational skills and attention to detail
  • Strong executive communication and stakeholder management skills
  • Experience partnering with external agencies, licensors, creators, or third-party partners
  • Collaborative leadership style

Work Rights

Not specified

Tailored Resume

Cover Letter