Lead, Betmiga Brand, Thailand

Astellas Pharma Europe Ltd

Bangkok, Thailand
Hybrid
Localize brand strategy
Omnichannel engagement
Brand team leadership
Astellas Pharma Europe Ltd is seeking a Lead for the Betmiga Brand in Thailand, responsible for developing and executing commercial strategies and brand initiatives. The position requires strong analytical skills and experience in pharmaceutical product management, with a focus on collaboration and effective communication

Job Summary

  • Develop commercial strategies and tactics also localize IM/ APAC brand strategy by adapting to local market insights, ensuring those plans are implemented with omnichannel engagement to reach mid to long-term affiliate targets.
  • Lead brand as an owner with brand team, and facilitate monthly brand charter meeting with key deliverables (including brand mitigation plan, targeted segment, customer engagement and pricing strategy, etc.).
  • We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks.

Matching Summary

Match Score: 85

Astellas Pharma Europe Ltd is seeking a Lead for the Betmiga Brand in Thailand, responsible for developing and executing commercial strategies and brand initiatives. The position requires strong analytical skills and experience in pharmaceutical product management, with a focus on collaboration and effective communication.

Skills & Requirements

Must-have

  • localize brand strategy
  • omnichannel engagement
  • brand team leadership
  • market data analysis
  • budget management
  • sales forecasting

Nice-to-have

  • embrace new ideas
  • intelligent risks
  • unwavering integrity
  • tangible impact
  • work/life balance
  • self-control under pressure

Key Requirements

  • 1+ year pharmaceutical product management
  • Bachelor’s degree in pharmacy
  • Fluent in English
  • 5+ years pharmaceutical experience
  • Post-graduate degree in marketing/management

Work Rights

Not specified

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