Brand Design Principal

3M

Maplewood, MN, US
Base: $164,612 - $201,193; bonus/equity: variable ...
On-site (4 days a week at 3m center, maplewood, mn)
7 years professional experience in brand design
Bachelor's degree or higher required
Budget ownership and po management skills
3M is seeking a Brand Design Principal to lead brand design strategy for its iconic brands, focusing on integrating consumer insights and business strategy to enhance brand value. The role emphasizes collaboration, creative excellence, and strategic leadership while ensuring brand consistency across multiple platforms

Job Summary

  • The Brand Design Principal sets mid-term to long-term brand design strategy and governs visual identity across the full customer journey.
  • This role requires balancing strategic leadership with hands-on contribution to build brand value and drive growth worldwide.
  • 3M offers competitive pay ranging from $164,612 to $201,193 plus a comprehensive benefits package including medical, dental, and retirement plans.

Matching Summary

Match Score: 85

3M is seeking a Brand Design Principal to lead brand design strategy for its iconic brands, focusing on integrating consumer insights and business strategy to enhance brand value. The role emphasizes collaboration, creative excellence, and strategic leadership while ensuring brand consistency across multiple platforms.

Salary

Base: $164,612 - $201,193; Bonus/Equity: Variable incentive pay eligible; Benefits: Medical, Dental, Vision, HSA, Retirement

Skills & Requirements

Must-have

  • 7 years professional experience in brand design
  • Bachelor's degree or higher required
  • Budget ownership and PO management skills
  • Global brand standards governance expertise
  • Consumer insight translation to design strategy

Nice-to-have

  • 10-15+ years of global program leadership
  • Experience in CPG or durable goods industries
  • Familiarity with SAP/Ariba for purchase orders
  • Strong agency partnership and vendor management
  • Thought leadership in trend scanning and prototyping

Key Requirements

  • Minimum 7 years brand design experience
  • Bachelor's degree verified prior to start
  • Must be legally authorized to work in US without sponsorship
  • Ability to work on-site at least four days per week
  • Financial acumen for budget forecasting and tracking

Work Rights

Must be legally authorized to work in US without sponsorship

Tailored Resume

Cover Letter