Director, Opdivo Qvantig Hcp Marketing, Us Oncology

Bristol Myers Squibb

Princeton, NJ, US
Base: $202,030 - $244,810; bonus/equity: + incenti...
**
5-10 years marketing brand management experience
Lead hcp channel strategy and plan development
Experience managing mass media and digital channels
** Bristol Myers Squibb is seeking a Director for Opdivo Qvantig HCP Marketing in Princeton, NJ, responsible for developing and executing HCP promotional strategies for their oncology product. The role emphasizes cross-functional collaboration and strategic marketing execution to drive brand performance and HCP adoption. **

Job Summary

  • This role is responsible for developing and executing comprehensive HCP promotional strategies for Opdivo Qvantig, a subcutaneous formulation of Opdivo approved across multiple oncology indications.
  • The position requires strong leadership in translating clinical benefits into compelling science-based promotional platforms that resonate with oncologists and other relevant HCP audiences.
  • Bristol Myers Squibb offers competitive benefits including health coverage, wellbeing support, financial protection, and flexible work-life balance programs such as unlimited paid time off.

Matching Summary

Match Score: 75

** Bristol Myers Squibb is seeking a Director for Opdivo Qvantig HCP Marketing in Princeton, NJ, responsible for developing and executing HCP promotional strategies for their oncology product. The role emphasizes cross-functional collaboration and strategic marketing execution to drive brand performance and HCP adoption. **

Salary

Base: $202,030 - $244,810; Bonus/Equity: Additional incentive cash and stock opportunities available; Benefits: Health coverage, 401(k), paid time off, and wellness programs

Skills & Requirements

Must-have

  • 5-10 years marketing brand management experience
  • Lead HCP channel strategy and plan development
  • Experience managing mass media and digital channels
  • Strong budget management and prioritization skills
  • Cross-functional team leadership capabilities

Nice-to-have

  • Oncology disease experience preferred
  • US Market Experience preferred
  • MBA degree preferred over BA
  • Experience with patient strategy alignment
  • Ability to articulate differentiated value

Key Requirements

  • BA degree required, MBA preferred
  • 5-10 years relevant marketing brand management experience
  • Experience managing external resources and advertising agencies
  • Demonstrated ability to use market research for strategy
  • Strong verbal and written communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter