Drive sustainable portfolio growth by managing product life cycles, optimizing market positioning, and strengthening brand impact while ensuring healthy channel inventory and commercial performance
Job Summary
Drive sustainable portfolio growth by managing product life cycles, optimizing market positioning, and strengthening brand impact while ensuring healthy channel inventory and commercial performance.
Lead planning, launch, and phase-out strategies to maximize product value and profitability, analyze portfolio performance, and identify gaps/opportunities.
Work closely with Sales, Supply Chain, and technical teams to ensure aligned execution and develop brand strategy, concepts, and POSM materials to strengthen market visibility and customer engagement.
Matching Summary
Drive sustainable portfolio growth by managing product life cycles, optimizing market positioning, and strengthening brand impact while ensuring healthy channel inventory and commercial performance.
Skills & Requirements
Must-have
Product life cycle management
Portfolio analysis and growth
Brand strategy development
Cross-functional team coordination
Translate technical insights to commercial value
Nice-to-have
Sustainable portfolio growth
Farmer engagement and loyalty
Innovative product development
Investor value creation
Key Requirements
5+ years of product/brand management experience
Bachelor's degree in marketing, Business, Agriculture