Assistant Manager, Media

Melco Resorts & Entertainment

Macau, Macau
Paid media strategy
Performance media
Digital and offline media execution
Manage the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty in Mainland China market

Job Summary

  • Manage the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty in Mainland China market.
  • Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication.
  • Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences.

Matching Summary

Manage the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty in Mainland China market.

Skills & Requirements

Must-have

  • paid media strategy
  • performance media
  • digital and offline media execution
  • campaign media spending monitoring
  • media budget planning

Nice-to-have

  • strategic mindset
  • customer centric
  • result driven media campaign reports
  • respond to fast-paced work environment

Key Requirements

  • At least 3 years relevant experiences in media planning and buying
  • Experienced with Performance marketing including performance media and SEM
  • Bachelor’s degree or above
  • Excellent verbal and written communication in both Chinese and English
  • Strong understanding about Mainland CN market

Work Rights

Not specified

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