Interaction studio optimization for personalization
Customer data unification and segmentation
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP
Job Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Candidates will configure Interaction Studio to deliver personalized experiences across web, email, and mobile channels while monitoring interaction data.
Success in this position requires collaborating with cross-functional teams to execute data-driven marketing strategies and provide team training.
Matching Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Skills & Requirements
Must-have
Salesforce CDP implementation and management
Interaction Studio optimization for personalization
Customer data unification and segmentation
Data governance and privacy compliance
Cross-system data integration processes
Nice-to-have
Experience with CRM and marketing automation systems
Strong collaboration skills across marketing and IT teams
Ability to create performance dashboards and reports