Manager, Viral Marketing - Columbia

Sony Music Entertainment

New York, United States
On-site
Influencer partnerships at scale
Digital marketing campaigns
Music consumption and audience engagement
The Manager, Viral Marketing will be responsible for developing and executing artist-focused digital campaigns that drive music consumption and audience engagement

Job Summary

  • The Manager, Viral Marketing will be responsible for developing and executing artist-focused digital campaigns that drive music consumption and audience engagement.
  • This role emphasizes influencer partnerships, campaign innovation, and close collaboration with internal and external stakeholders.
  • Sony Music Entertainment offers an inclusive, collaborative, and global community with comprehensive benefits and investment in professional growth.

Matching Summary

The Manager, Viral Marketing will be responsible for developing and executing artist-focused digital campaigns that drive music consumption and audience engagement.

Skills & Requirements

Must-have

  • influencer partnerships at scale
  • digital marketing campaigns
  • music consumption and audience engagement
  • campaign innovation and execution
  • content-driven integrated activations
  • track campaign performance and analyze impact

Nice-to-have

  • music culture and trends
  • creator communities
  • AI tools for streaming workflows

Key Requirements

  • 2+ years professional experience
  • influencer, social media, or digital marketing
  • proven ability to scale influencer campaigns
  • familiarity with streaming platforms and metrics

Work Rights

Not specified

Tailored Resume

Cover Letter