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The job posting is for a Manager role in Consumer & Shopper Connection Planning at Coca-Cola, located in Shanghai, China, requiring fluency in English and Mandarin. The position emphasizes the need for innovative thinking and strong collaboration skills to drive consumer-centric marketing strategies across various channels.
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Job Summary
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
The selected candidate will lead end-to-end campus recruitment campaigns for Sprite and Fanta while managing the Sprite Super Rural initiative.
Candidates must be based in Shanghai, China, and follow a hybrid work setup as this is not a fully remote position.
Matching Summary
Match Score: 75
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The job posting is for a Manager role in Consumer & Shopper Connection Planning at Coca-Cola, located in Shanghai, China, requiring fluency in English and Mandarin. The position emphasizes the need for innovative thinking and strong collaboration skills to drive consumer-centric marketing strategies across various channels.
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Skills & Requirements
Must-have
Fluent English and Mandarin communication
4+ years marketing and leadership experience
Digital marketing and media strategy expertise
Cross-functional team collaboration skills
E-commerce and evolved media landscape knowledge
Nice-to-have
Experience with youth recruitment campaigns
Agile cross-functional team working style
Innovative problem-solving techniques
Stakeholder negotiation and alignment skills
AI and data literacy capabilities
Key Requirements
At least 4 years of marketing, media, and leadership experience
Fluency in both English and Mandarin languages
Proven experience in consumer and shopper planning