Launch Of Our Long Live Home Campaign

Benetas

Victoria, Australia
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Senior demographic research analysis
Home care service promotion
Misconception breaking strategy
** Benetas has launched a campaign aimed at changing the perception of home care among seniors in Victoria, Australia, emphasizing that receiving care at home allows them to maintain their independence. The campaign highlights how home care services can seamlessly integrate into the lives of older adults without disrupting their daily routines. **

Job Summary

  • The campaign addresses the reluctance of seniors to seek home care sooner by highlighting how support allows them to maintain independence.
  • Benetas developed a media campaign with creative agency Silver Lining to break down misconceptions that home care interrupts daily routines.
  • Research indicates that over 90 percent of clients feel receiving services at home allows them to continue living in familiar surroundings.

Matching Summary

Match Score: 75

** Benetas has launched a campaign aimed at changing the perception of home care among seniors in Victoria, Australia, emphasizing that receiving care at home allows them to maintain their independence. The campaign highlights how home care services can seamlessly integrate into the lives of older adults without disrupting their daily routines. **

Skills & Requirements

Must-have

  • Senior demographic research analysis
  • Home care service promotion
  • Misconception breaking strategy

Nice-to-have

  • Creative agency collaboration experience
  • Visual storytelling expertise
  • Community health sector knowledge

Work Rights

Not specified

Tailored Resume

Cover Letter