Lead Global Marketing Campaigns Manager

GitLab

Remote, US
Base: $139,200 - $235,200 usd; bonus/equity: not s...
Remote
B2b saas marketing experience
Product-led growth strategy
Customer expansion and upsell motions
GitLab is seeking a Lead Global Marketing Campaigns Manager to define and evolve its global campaigns function, focusing on product-led growth and expansion revenue. The ideal candidate will possess extensive B2B SaaS marketing experience, strong analytical skills, and a proven track record in leading integrated campaigns across multiple regions

Job Summary

  • This role is pivotal in shaping the next chapter of GitLab's Global Campaigns function by evolving the operating model for strategic upsell and expansion campaigns.
  • The successful candidate will partner closely with Product, Growth, Sales, and Marketing leadership to drive product-led growth and define global measurement standards.
  • GitLab embraces AI as a core productivity multiplier and seeks a high-performance leader to mentor teams and set strategic quality bars across geographies.

Matching Summary

Match Score: 85

GitLab is seeking a Lead Global Marketing Campaigns Manager to define and evolve its global campaigns function, focusing on product-led growth and expansion revenue. The ideal candidate will possess extensive B2B SaaS marketing experience, strong analytical skills, and a proven track record in leading integrated campaigns across multiple regions.

Salary

Base: $139,200 - $235,200 USD; Bonus/Equity: Not specified; Benefits: Included per handbook

Skills & Requirements

Must-have

  • B2B SaaS marketing experience
  • Product-led growth strategy
  • Customer expansion and upsell motions
  • Global campaign operating model design
  • Attribution modeling and incrementality testing
  • Budget ownership and investment decisions
  • Cross-functional leadership with VP/C-level

Nice-to-have

  • DevOps or developer tools background
  • Open source ecosystem experience
  • Prior team function evolution success
  • Technical fluency for engineering audiences
  • Experience with Marketo, Iterable, Salesforce

Key Requirements

  • Deep B2B SaaS marketing experience
  • Proven track record in product-led growth
  • Direct experience evolving marketing operating models
  • Strong analytical depth with attribution modeling
  • Ability to influence VP and C-level leaders
  • Fluency with modern marketing automation stacks

Work Rights

Not specified

Tailored Resume

Cover Letter