Base: $139,200 - $235,200 usd; bonus/equity: not s...
Remote
B2b saas marketing experience
Product-led growth strategy
Customer expansion and upsell motions
GitLab is seeking a Lead Global Marketing Campaigns Manager to define and evolve its global campaigns function, focusing on product-led growth and expansion revenue. The ideal candidate will possess extensive B2B SaaS marketing experience, strong analytical skills, and a proven track record in leading integrated campaigns across multiple regions
Job Summary
This role is pivotal in shaping the next chapter of GitLab's Global Campaigns function by evolving the operating model for strategic upsell and expansion campaigns.
The successful candidate will partner closely with Product, Growth, Sales, and Marketing leadership to drive product-led growth and define global measurement standards.
GitLab embraces AI as a core productivity multiplier and seeks a high-performance leader to mentor teams and set strategic quality bars across geographies.
Matching Summary
Match Score: 85
GitLab is seeking a Lead Global Marketing Campaigns Manager to define and evolve its global campaigns function, focusing on product-led growth and expansion revenue. The ideal candidate will possess extensive B2B SaaS marketing experience, strong analytical skills, and a proven track record in leading integrated campaigns across multiple regions.
Salary
Base: $139,200 - $235,200 USD; Bonus/Equity: Not specified; Benefits: Included per handbook
Skills & Requirements
Must-have
B2B SaaS marketing experience
Product-led growth strategy
Customer expansion and upsell motions
Global campaign operating model design
Attribution modeling and incrementality testing
Budget ownership and investment decisions
Cross-functional leadership with VP/C-level
Nice-to-have
DevOps or developer tools background
Open source ecosystem experience
Prior team function evolution success
Technical fluency for engineering audiences
Experience with Marketo, Iterable, Salesforce
Key Requirements
Deep B2B SaaS marketing experience
Proven track record in product-led growth
Direct experience evolving marketing operating models