Senior Manager — Customer Data & Personalization

Stanley Black & Decker

Towson, MD, United States
Base: $110,600 - $199,100; bonus/equity: not speci...
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Customer data platform (cdp) expertise
Experimentation platform experience
Scalable digital capabilities delivery
** Stanley Black & Decker is seeking a Senior Manager for Customer Data & Personalization to join their Digital Technology Team. The role focuses on leading technology capabilities for customer data and personalization, requiring deep marketing domain knowledge and experience with customer data platforms. **

Job Summary

  • Lead the technology strategy behind customer data and personalization, connecting customer data, experimentation, and activation platforms.
  • Architect and scale customer data capabilities powered by a Customer Data Platform (CDP) and enable personalization through technology-driven decisioning.
  • This role sits at the intersection of technology and marketing, translating consumer insight into scalable digital solutions in partnership with Product, Engineering, Data, and Marketing teams.

Matching Summary

Match Score: 75

** Stanley Black & Decker is seeking a Senior Manager for Customer Data & Personalization to join their Digital Technology Team. The role focuses on leading technology capabilities for customer data and personalization, requiring deep marketing domain knowledge and experience with customer data platforms. **

Salary

Base: $110,600 - $199,100; Bonus/Equity: Not specified; Benefits: Competitive salary and great benefits plan

Skills & Requirements

Must-have

  • Customer Data Platform (CDP) expertise
  • Experimentation platform experience
  • Scalable digital capabilities delivery
  • Marketing technology domain knowledge

Nice-to-have

  • Driving measurable business outcomes
  • Cross-functional leadership skills
  • Continuous improvement frameworks

Key Requirements

  • 8+ years in Digital Technology, Martech, Customer Data, Personalization
  • Bachelor's degree in Technology, Business, Marketing, Data
  • Master's degree or equivalent experience preferred

Work Rights

Not specified

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