Lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers
Job Summary
Lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers.
Define non-personal promotion for consumer omnichannel media strategies across all channels, improve go-to-market capabilities, and engage consumers in a timely and relevant way.
Leverage business strategy, brand segmentation, and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans, identifying activation opportunities and ensuring a positive consumer experience.
Matching Summary
Lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers.
Salary
Base: $142,400.00 - $224,100.00; Bonus/Equity: Eligible for annual bonus and long-term incentive; Benefits: Comprehensive package including medical, dental, vision, retirement, paid holidays, vacation, sick days
Skills & Requirements
Must-have
Omnichannel go-to-market strategies
Consumer engagement insights
Digital marketing execution
Campaign performance reporting
Data-driven insights
Agile setting collaboration
Nice-to-have
Innovative mindset
Experimentation and risk taking
Adaptive to change
Detail-oriented approach
Key Requirements
Minimum 7 years strategic marketing experience
Emphasis on Consumer digital strategy/execution
Experience with data to optimize customer experience
Strong marketing fundamentals knowledge
Demonstrated strong communication and business acumen