Coordenador(a) – Estratégia De Marketing & Bot De Whatsapp

gmpdc.ca

São Caetano do Sul, SP, Brazil
Hybrid
Whatsapp business (meta) components
Lead generation via whatsapp
Performance media (click to whatsapp)
Lead the end-to-end WhatsApp Marketing strategy as the primary channel for new vehicle lead generation

Job Summary

  • Lead the end-to-end WhatsApp Marketing strategy as the primary channel for new vehicle lead generation.
  • Orchestrate a unique and integrated experience on a single WhatsApp number, connecting bots from Marketing, Customer Care, OnStar, and Sales.
  • Define and track top-of-funnel KPIs and A/B tests, translating results into insights and reports for local and global leadership.

Matching Summary

Lead the end-to-end WhatsApp Marketing strategy as the primary channel for new vehicle lead generation.

Skills & Requirements

Must-have

  • WhatsApp Business (Meta) components
  • Lead generation via WhatsApp
  • Performance media (Click to WhatsApp)
  • CRM and digital products
  • Stakeholder management

Nice-to-have

  • Strategic thinking with hands-on approach
  • Clear communication and innovation focus
  • Global benchmark in WhatsApp strategy

Key Requirements

  • Graduation in Marketing, Administration, Engineering, Communication or related fields
  • Fluent Portuguese
  • Advanced English
  • Experience with digital marketing, performance media, CRM, digital products
  • Experience with lead generation funnels
  • Experience managing agencies/technology partners

Work Rights

Not specified

Tailored Resume

Cover Letter