Bm/sbm-tozo Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and long range plan
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market and customer insights

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market and customer insights.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and conferences while monitoring implementation against market growth metrics.
  • The position involves collaborating with medical, sales, and regulatory teams to create effective selling tools and promotional campaigns that reinforce product positioning.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market and customer insights.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and long range plan
  • Coordinate advisory boards and symposia
  • Analyze research data for strategic decisions
  • Manage agency proposals and research projects

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key stakeholders
  • Experience with medical and regulatory teams
  • Proactive approach to product knowledge
  • Strategic thinking for global alignment

Key Requirements

  • Knowledge of NRDL/PRDL and tender policies
  • Understanding of national healthcare regulatory environment
  • Experience in therapeutic area and disease epidemiology
  • Proficiency in situation analysis and SWOT development

Work Rights

Not specified

Tailored Resume

Cover Letter