Senior Director, Social Content And Community

GEICO

Bethesda, MD, US
Base: $195,000.00 - $315,000.00; bonus/equity: not...
Hybrid
Enterprise social strategy development
Social content and engagement planning
Social operating model development
The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth

Job Summary

  • The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth.
  • This leader will design the strategy, operating model and governance for a modern Social organization spanning paid, owned, earned and shared initiatives across in-house, agency, and partnership workstreams.
  • GEICO offers a rewarding career where your ambitions are met with endless possibilities, providing a comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Matching Summary

The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth.

Salary

Base: $195,000.00 - $315,000.00; Bonus/Equity: Not specified; Benefits: Comprehensive Total Rewards program, 401K with 6% match, tuition assistance, mental healthcare, fertility and adoption assistance

Skills & Requirements

Must-have

  • Enterprise Social Strategy Development
  • Social Content and Engagement Planning
  • Social Operating Model Development
  • Influencer and Social Partnerships Ecosystem
  • Performance Measurement and Optimization
  • Risk, Reputation & Governance Oversight

Nice-to-have

  • Cultural fluency and platform expertise
  • Embedding social into marketing ecosystem
  • Inspiring confidence and collaboration
  • Driving innovative business improvements

Key Requirements

  • Extensive leadership experience in social media
  • Proven ability to translate brand strategy
  • Deep expertise in social platforms
  • Experience in a highly regulated industry
  • Executive presence with ability to influence

Work Rights

Not specified

Tailored Resume

Cover Letter